About
I’m a UX/UI & Product Designer with frontend awareness, specialising in scalable digital products, complex user journeys, and AI-driven systems.
I bridge design and development to deliver build-ready experiences for SaaS platforms, AI-driven products, and enterprise systems. My approach combines strategic thinking with hands-on execution, ensuring designs are both intuitive and technically feasible.
Experience & Background
Product types
SaaS platforms, AI-powered tools, and complex digital products requiring deep user and system understanding
Approach
End-to-end design across discovery, strategy, and delivery, from early concepts through to development handoff
Collaboration
Working closely with product managers, developers, and stakeholders to align user needs with technical and business goals
How I Work
Bridging design and development
Designs that are build-ready, not just conceptual
Systems thinking
Designing scalable systems and consistent product experiences
Simplifying complexity
Turning complex workflows into intuitive, usable experiences
Performance-focused
Designing with speed, accessibility, and real-world use in mind
Skills & Capabilities
UX Design
- User research
- User flows
- Information architecture
- Usability testing
- Prototyping
- Accessibility (WCAG AA / EAA)
UI Design
- Visual design
- Design systems
- Component libraries
- Interaction design
- Responsive design
Product Thinking
- Product strategy
- Problem solving
- Feature populisation
- Stakeholder collaboration
Frontend thinking
- Build-ready thinking
- Developer collaboration
- Performance optimisation
- Technical constraints
AI-Driven Product Design
Designing intuitive, trustworthy experiences for AI-powered products and data-heavy platforms.
AI-Generated insights
Designing interfaces that present complex AI outputs as clear, actionable insights while maintaining transparency and user control
Building trust through transparency
Designing AI experiences that explain decisions, surface confidence, and build user trust
Simplifying complex workflows
Structuring AI-driven workflows into clear, intuitive journeys that reduce cognitive load
Led UX/UI design for platforms used by global brands including WWF, Sage, STRAT7, and TechNation
Designed scalable systems for SaaS and AI-driven products used by 100,000+ users globally
Drove measurable product growth, including £5M+ revenue generation and 600% increase in signups
Improved engagement and retention, with 68%+ return rates and 99% profile completion
Let's talk
I'm currently open to UX/UI and product design opportunities. If you're building something or hiring, I'd love to hear from you.