SEO / AI Search

Venture Videos

We improved the Venture Videos website through performance optimisation, UX refinements, and accessibility improvements, helping increase SEO visibility and drive greater lead generation.

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Client

Venture Videos

Industry

Video Production

Service

SEO / AI Search

Duration

2 Years

Overview

Venture Videos wanted to improve the performance and discoverability of their website to support stronger search rankings and generate more inbound leads. With a content-rich site and large media assets, there were opportunities to optimise performance, accessibility, and the overall user experience across both mobile and desktop devices.

My role was to review the website from both a technical and UX perspective, identifying areas where performance, accessibility, and user journeys could be improved. Through image optimisation, accessibility improvements, and refinements to key navigation and conversion points, the goal was to create a faster, more accessible experience that supported improved SEO performance and increased lead generation.

The Challenge

  • Slow page load speeds on both mobile and desktop were negatively impacting search rankings and user experience
  • Large media files and unoptimised imagery were creating performance bottlenecks across key landing pages
  • Opportunities to improve user journeys and conversion points were limiting lead generation
  • Accessibility and technical SEO improvements were required to ensure the website could reach a wider audience and perform better in search engines

The Solution

We approached the project by reviewing both the technical performance and user experience of the website. Through a combination of performance optimisation, UX improvements, and accessibility enhancements, we focused on creating a faster, more accessible experience that supported stronger SEO performance and improved lead generation.

The solution focused on three key principles:

01

Performance

Optimised website performance by compressing images, improving asset delivery, and reducing page load times across both mobile and desktop

02

User Experience

Reviewed and refined key user journeys to ensure visitors could easily navigate the site, understand the offering, and take clear next steps

03

Accessibility & SEO

Improved accessibility standards, image optimisation, and technical SEO to enhance search visibility and ensure the website could be used by a wider audience

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Results & Impact

The improvements resulted in a significantly faster, more accessible website that performed better across search engines and delivered a smoother experience for users.

40%+

Increase in performance score

100%

SEO score across key pages

< 5

In Google SEO rankings

These improvements significantly strengthened the overall performance and visibility of the website. Faster load times and improved technical SEO helped the site perform better in search results, increasing discoverability and supporting stronger lead generation.


A few words from the client

After a previous website redesign continued to severely affect our SEO, we were feeling at a loss. But Setch gave us confidence and answers, immediately. Our website, which had previously been plagued by loading delays and performance issues, is now loading so much faster. Setch’s ability to also quickly grasp our needs and turn around new modules for CRO at an astonishing rate has been a game-changer for us. Despite the rapid development, no corners were cut; each module is cleanly-coded, user-friendly, matched our brand, and seamlessly integrated into our CMS. Setch’s attention to detail and commitment to our business feels like a partnership, not just a service. For anyone seeking a friendly, empathetic, and exceptional web developer who truly delivers, we can’t recommend Setch enough.

Emily Malone, Marketing Director

Company No.: 13146862

VAT No.: 371236118

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