Hello!

I'm Sarah,
Web Designer

I am a UX/UI specialist that designs and builds digital products, combining elegant design, and front-end development, with backend knowledge to deliver seamless end-to-end solutions.

Portrait of Sarah Singleton

Founder, Setch Ltd

8 Years

Years Experience

I absolutely LOVED working with Setch. She brought my vision to life in a way I could never have imagined, and always with a smile.

About me

I’m the founder of the web design and development company, Setch, helping companies build strong brands, backed by websites with impact. I lead projects end-to-end — from discovery and strategy through to design, build, and launch — ensuring clarity, consistency, and strong execution throughout.

Outside of my career, I am equally passionate about my interests in:

Interests

  • Animals

    Proud dog mum to Benny and a lifelong animal lover.

  • Travel

    I aim to explore at least one new destination every year.

  • Fitness

    I'm a regular gym-goer, training around 4–5 times per week.

  • Decor

    I enjoy home decorating projects that allow my creativity to flow.

Hire me

My skills

  • UX / Product Design 88%
  • Responsive Web Design 85%
  • Conversion Optimisation 82%
  • Front-End Development 70%
  • Branding & Identity 72%
  • SEO / AI Search 70%
  • EAA Accessibility 78%

Career timeline

Mar 2020 - Present

As founder of Setch Ltd, I continue to develop my skills in AI implementation, SEO, and accessibility. I focus on building fast, scalable websites that help clients stand out, perform, and convert.

Sep 2018 - Mar 2021

At Blend B2B, I developed my HubSpot skills and became a certified developer, building and maintaining many client websites for the agency. I helped ship reliable templates and modules at pace.

Sep 2013 - Jul 2018

At Angloinfo, I learned to work hybrid—combining web design with front-end development to bridge the gap between visuals and build. This improved quality, consistency, and delivery across projects.

Feb 2011 - Sep 2013

At HSL, I started coding PHP to develop internal platforms used by sales and warehouse teams for years. I built tools beyond my IT role, improving processes and making day-to-day work easier.

Services
provided

branding-design

Brand Identity

We create brand identities that reflect your vision, from logos to colour schemes

ux-design-1

UI/UX Design

Our UI/UX design services focus on creating intuitive and visually appealing experiences

web-dev

Development

Our web development services focus on building responsive and efficient websites

seo-ai-search

SEO / AI Search

We help your business get discovered through SEO and AI-powered search

platform-design

Platform Design

We design intuitive digital platforms and dashboards tailored to your business and users

68%

of my clients come
through referrals

Much of my work comes through long-term relationships and referrals. In fact, 68% of my clients are recommended to me by people I’ve already worked with. It’s something I’m incredibly proud of and speaks to how I work: collaboratively, transparently, and with care.

What my clients say

It’s always a pleasure working with Sarah at Setch. Her expertise in websites, SEO, and all things digital is outstanding, and she’s an absolute delight to work with. Highly recommended.

Jo McDonald
STRAT7

Collaborating with Sarah and the Setch team was a fantastic experience. They brought great expertise, creative ideas, and a can-do attitude to every step of the process. We're absolutely thrilled with our new website and wouldn’t hesitate to recommend them.

Sue Van Meeteren
Jigsaw Research

Absolutely loved working with Sarah on my company website! She's always so proactive (keeping me on track and avoiding timings slipping), smart and really knows what she's doing. I'm not great with UX, and Sarah isn't afraid to push back if something I suggest will make a bad user experience. But she always has great recommendations for improvements instead. What I find most striking is how knowledgeable she is when it comes to things like AI search or accessibility, that many people (myself included) have no clue about. She's a great partner to work with and I really enjoyed having her onboard!

Maria Colarusso
Whycatcher

Would 100% recommend Setch Ltd. We worked with them to develop our SEO and they drastically improved the online presence of our e-commerce business. They are professional, proactive and highly responsive. The service they provide is of the highest standard and I will be using them again for future projects.

Samantha Fendall
Hills & Hounds

Engaged Setch on two projects. Amazing team, great ideas and an eye for detail. Highly recommend.

John Stuart
Ikonik

It’s always a pleasure working with Sarah at Setch. Her expertise in websites, SEO, and all things digital is outstanding, and she’s an absolute delight to work with. Highly recommended.

Jo McDonald
STRAT7

Collaborating with Sarah and the Setch team was a fantastic experience. They brought great expertise, creative ideas, and a can-do attitude to every step of the process. We're absolutely thrilled with our new website and wouldn’t hesitate to recommend them.

Sue Van Meeteren
Jigsaw Research

Absolutely loved working with Sarah on my company website! She's always so proactive (keeping me on track and avoiding timings slipping), smart and really knows what she's doing. I'm not great with UX, and Sarah isn't afraid to push back if something I suggest will make a bad user experience. But she always has great recommendations for improvements instead. What I find most striking is how knowledgeable she is when it comes to things like AI search or accessibility, that many people (myself included) have no clue about. She's a great partner to work with and I really enjoyed having her onboard!

Maria Colarusso
Whycatcher

Would 100% recommend Setch Ltd. We worked with them to develop our SEO and they drastically improved the online presence of our e-commerce business. They are professional, proactive and highly responsive. The service they provide is of the highest standard and I will be using them again for future projects.

Samantha Fendall
Hills & Hounds

Engaged Setch on two projects. Amazing team, great ideas and an eye for detail. Highly recommend.

John Stuart
Ikonik

After a previous website redesign continued to severely affect our SEO, we were feeling at a loss. But Setch gave us confidence and answers, immediately. Our website, which had previously been plagued by loading delays and performance issues, is now loading so much faster. Setch's ability to also quickly grasp our needs and turn around new modules for CRO at an astonishing rate has been a game-changer for us. Despite the rapid development, no corners were cut; each module is cleanly-coded, user-friendly, matched our brand, and seamlessly integrated into our CMS. Setch's attention to detail and commitment to our business feels like a partnership, not just a service. For anyone seeking a friendly, empathetic, and exceptional web developer who truly delivers, we can't recommend Setch enough.

Emily Malone
Skeleton Productions

Sarah led the redesign of both the STRAT7 and STRAT7 Bonamy Finch websites and played a key role in the development of each. She was exceptional throughout the entire process — and has continued to be on every project we've had the pleasure of working with her on since. Her work is consistently thoughtful, thorough, and tailored to exactly what you need. She takes the time to truly listen and is always willing to provide multiple options to ensure the best outcome. She never misses a deadline and somehow always has a helpful, well-considered answer ready. On top of all that, she's incredibly personable, making every collaboration a true delight. I always look forward to any project that involves her.

Katharina Rhomberg
Bonamy Finch

Seriously impressed - Setch understood exactly what we were looking for and delivered exceptionally and at speed - could not recommend Setch enough - creative flair, practical delivery and on brand designs we can work with for years to come.

Will Miller
Tech Nation

The Setch team are fantastic and can help with design and web development needs. Projects are managed very professionally, with a keen eye for detail, and communication is always very prompt and in depth. Would 100% recommend.

Tom Singleton
Boxbar Tech

I had a fantastic experience with this company for my web development needs. Their team delivered exceptional service, creating a website that surpassed my expectations. From start to finish, they exhibited professionalism, expertise, and a keen understanding of my requirements. The final product was not only visually appealing but also highly functional. I highly recommend sarah for anyone seeking top-notch web development services.

Neda Sh
Best Hair Extensions

After a previous website redesign continued to severely affect our SEO, we were feeling at a loss. But Setch gave us confidence and answers, immediately. Our website, which had previously been plagued by loading delays and performance issues, is now loading so much faster. Setch's ability to also quickly grasp our needs and turn around new modules for CRO at an astonishing rate has been a game-changer for us. Despite the rapid development, no corners were cut; each module is cleanly-coded, user-friendly, matched our brand, and seamlessly integrated into our CMS. Setch's attention to detail and commitment to our business feels like a partnership, not just a service. For anyone seeking a friendly, empathetic, and exceptional web developer who truly delivers, we can't recommend Setch enough.

Emily Malone
Skeleton Productions

Sarah led the redesign of both the STRAT7 and STRAT7 Bonamy Finch websites and played a key role in the development of each. She was exceptional throughout the entire process — and has continued to be on every project we've had the pleasure of working with her on since. Her work is consistently thoughtful, thorough, and tailored to exactly what you need. She takes the time to truly listen and is always willing to provide multiple options to ensure the best outcome. She never misses a deadline and somehow always has a helpful, well-considered answer ready. On top of all that, she's incredibly personable, making every collaboration a true delight. I always look forward to any project that involves her.

Katharina Rhomberg
Bonamy Finch

Seriously impressed - Setch understood exactly what we were looking for and delivered exceptionally and at speed - could not recommend Setch enough - creative flair, practical delivery and on brand designs we can work with for years to come.

Will Miller
Tech Nation

The Setch team are fantastic and can help with design and web development needs. Projects are managed very professionally, with a keen eye for detail, and communication is always very prompt and in depth. Would 100% recommend.

Tom Singleton
Boxbar Tech

I had a fantastic experience with this company for my web development needs. Their team delivered exceptional service, creating a website that surpassed my expectations. From start to finish, they exhibited professionalism, expertise, and a keen understanding of my requirements. The final product was not only visually appealing but also highly functional. I highly recommend sarah for anyone seeking top-notch web development services.

Neda Sh
Best Hair Extensions

Platforms I use
HubSpot_Logo Shopify_logo_2018 Wordpress laravel-ar21

And more...

Education and Qualifications

An overview of my education and professional training, highlighting practical, skills-focused learning and qualifications.

2014

University of Oxford

Responsive Web Design

Completed an intensive 10-week Responsive Web Design course through the University of Oxford DCE, building practical skills in modern, user-centred front-end development.

2011

Apprenticeship

Business and Web Design

Completed a Level 3 multidisciplinary apprenticeship, gaining hands-on experience across business administration, application support, web design and development, and IT.

2009

Peter Jones National Enterprise Academy

Enterprise and Entrepreneurship

Completed Level 3 Enterprise and Entrepreneurship training at the Peter Jones National Enterprise Academy, gaining hands-on business experience guided by leading industry experts.

2008

Clitheroe Royal Grammar

Sixth Form

A-level studies at Clitheroe Royal Grammar Sixth Form, achieving A grades in Business Studies and Art & Design, and a C in Managerial Economics.

2003

Bowland High

Secondary School

Completed secondary education at Bowland High School, achieving AA in CIDA Graphics, A in Art, Mathematics, History, Chemistry and Biology, B in Physics, French and, English Lit & C in English Language